They are losing out on the lower end of the market, and potentially higher acquisitions regarding numbers, to build the right experience for those that really want the product. For most segments, LinkedIn is hitting the higher end of the range for willingness to pay. When we surveyed 5,711 current, former, and prospective customers of LinkedIn, we found that the willingness to pay almost exactly matched the current pricing:Īlmost exactly, but not exactly. The truth is, LinkedIn understands that the value they offer to each of these segments and their individual willingness to pay. Hiring - $99.95/month when billed annually Sales - $64.99/month when billed annually LinkedIn has four different pricing tiers for different needs: Career which is $29.99/month, Business which is $47.99/month, Sales which is $64.99/month, and Hiring which is $99.95/month.īusiness - $47.99/month when billed annually
The pricing page segments users into four main “food groups,” each with a higher price tag than the last: LinkedIn pricing Whereas you can use every feature Facebook and Twitter have to offer for nothing, you can only do the basics on LinkedIn without signing up for one of their subscription packages. For anyone who has a LinkedIn profile, one thing stands out about signing up for the premium version of the service-it is not cheap.
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