The Goldblum-lead campaign is a continuation in the Borins’ already stellar track record of collaborating with iconic artists on culture-moving content. Collectively, Frank and Ivanna have worked with ground breaking artists Lil Nas X, Nicki Minaj, and Eminem as well as top-tier brands Coca-Cola, Tommy Hilfiger, and Sony Playstation. “In the advertisements you're getting an authentic, perhaps exaggerated, look into my actual first experience with the game - and it was a good time."įrank Borin and Ivanna Borin, the spot’s directors, brought together their blended experience working on both commercial advertising and music videos to create the campaign. I enjoyed doing green screen work similar to what I've done in Thor: Ragnarok and the upcoming Jurassic World: Dominion,” says Jeff of his experience collaborating with Frank and Ivanna. "It was a lot of fun shooting this RAID campaign. In the campaign, Jeff can be seen playing the fantasy collection RPG with childlike delight. Universally beloved, Jeff is the first Academy Award nominated actor to become a spokesperson for RAID: Shadow Legends, which has amassed over 63 million players worldwide since its launch in 2018 and features 650+ unique collectable champions across 14 different factions. The series of spots features the game’s spokesperson, actor Jeff Goldblum, star of blockbuster hits such as Jurassic Park, Jurassic World, and the Independence Day franchises. UnderWonder has produced the global advertising campaign for the wildly popular RPG video game RAID: Shadow Legends.
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